Monday, November 5, 2012

Social Media Mapped to Hierarchy of Needs

Maslow’s Hierarchy of Needs Explained

According to Maslow’s theory on the Hierarchy of Needs there are five different needs that all people need to have met.


Physiological Needs

These are the most basic and primary needs of each human. Everyone needs to take care of their body and meet its needs for survival. This includes food, water and breathing, among other things.

Safety Needs

Once a person’s physical needs are met, Maslow believed safety was the next most important need. According to his theory, safety needs can include personal security, financial security, health and well being, as well as safety against accidents and illness.

Love and Belonging

After a person has met their physiological and safety needs, Maslow believe that the third most important need was that of love and belonging. He highlights in the theory that this includes friendship, intimacy and family.

Esteem

Maslow believed that all people have a need to be respected by others, as well as have a feeling of self-respect . Once the previous needs are met, Maslow postulates that people need to feel accepted and valued by others.

Self-Actualization

The final level in Maslow’s hierarchy is self-actualization. As explained in the theory, once the previous needs are met people naturally strive to continue to improve to reach their maximum potential.


Infographic on Maslow’s Hierarchy of Needs Mapped to Social Media Sites

Maslows Hierarchy of Needs Social Media Infographic
Infographic courtesy of SMTT and Lombok Design

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